What Is the Purple Economy?
The Purple Economy is an economic framework for redesigning systems of production, distribution and consumption so persons with disabilities are recognised as customers, workers, entrepreneurs, innovators, suppliers and decision-makers. That sounds like a big idea because it is. But at its core, the Purple Economy begins with a simple shift: disability inclusion should not sit at the edge of […]
Why Inclusion Means Business
For too long, companies have been told that disability inclusion is the right thing to do. That remains true. But it is also incomplete. Inclusion is not only a moral argument. It is a business argument. It is a market argument. It is a product argument. It is a customer experience argument. It is a workforce argument. […]
From Awareness to Action: The New Phase of the Purple Economy
Every movement has a first phase where people learn the language. They ask what the idea means. They test whether it makes sense. They look for examples. They listen. The Purple Economy has moved through that phase. The next phase is action. In the early days, much of the work was about shifting perception. We […]
