Unlocking $18 Trillion in Global Opportunity

Where inclusion meets business, industries thrive, and millions are empowered.

An illustration of a globe with an unlocked lock in front of it

What is the Purple Economy?

Imagine a world where accessibility is as common as wearing glasses, where businesses thrive by designing for everyone, and where each person's potential is recognized and unlocked. The Purple Economy envisions a world where accessibility and inclusivity aren't just ideals but fundamental economic drivers, a world where persons with disabilities (PWDs) are fully integrated into every aspect of society—as employees, entrepreneurs, consumers, and innovators. The Purple Economy is not just about social change; it's about reshaping markets, sparking innovation, and creating sustainable growth.

Step into a world where your challenges are met with goods and services that spark innovation and fuel next-gen jobs in the age of AI. Where companies discover a whole new customer base. Where every school has special educators for all types of learners. And where families find hope—knowing their child’s potential will be unlocked, not overlooked. This is the world that I envisage with The Purple Economy.

Shanti Raghavan

Founder of EnAble India

$18 trillion+

global spending power

1 billion+

global population of PWDs

$150 billion+

market potential in India

100 million+

PWDs living in India

Normalizing Inclusion Transforms Industries—Lessons from Healthcare.

Illustration depicting healthcare in the past — There was a time when healing relied more on belief more than medicine. Hospitals, where they existed, were rudimentary and inaccessible to most.

Illustration depicting healthcare today — Today, healthcare has not only redefined healing but also created new jobs and empowered the once-marginalized to contribute to society.

Now, imagine if every industry evolved like healthcare—where inclusion fuels innovation, creates jobs, and transforms entire economies.

Education & Skilling

Imagine a classroom where learning has no barriers. A student with a hearing impairment follows lectures effortlessly through real-time captions. A child with dyslexia excels using AI-powered reading tools. A visually impaired coder completes an advanced programming course through adaptive tech and screen readers.
Beyond students, entire industries benefit. Teachers upskill in inclusive education, edtech companies innovate, and accessibility specialists shape the future of learning. Inclusive education doesn’t just empower individuals—it fuels a skilled workforce, creating jobs and economic growth.
In the Purple Economy, knowledge is accessible, opportunity is limitless, and no talent is left behind.
Finance & Banking

Picture a world where everyone has seamless access to financial services. A visually impaired entrepreneur applies for a business loan—not in frustration, but with ease, as banking websites and apps are fully accessible by design. Voice-assisted banking guides him through the process, and AI-driven financial advisors help him plan investments tailored to his needs.
At the bank, a Purple Economy Financial Officer assists customers with diverse abilities, ensuring no one is left behind. ATMs have voice navigation, and digital wallets recognize accessibility preferences automatically. Inclusive banking isn’t just ethical—it’s profitable, unlocking millions of new customers and fuelling financial independence.
Healthcare

Step into a hospital where care is designed for all. Alongside pediatrics and oncology, a Purple Care Unit ensures accessibility is standard, not special. Purple Counsellors guide patients, while a Purple Pharmacy stocks assistive tech, sensory-friendly medications, and adaptive tools.
Nearby, a Purple Shop offers prosthetics, adaptive clothing, and daily-living aids. AI-powered assistants translate medical information into Braille, sign language, or voice formats, making healthcare seamless.
More than treatment, this is a system built for independence—where accessibility fuels innovation and a thriving healthcare economy.
Retail and E-commerce

Step into a world where shopping is seamless for everyone. A wheelchair user browses a clothing store without barriers—aisles are spacious, trial rooms are accessible, and staff are trained in inclusive service. A visually impaired customer shops online with ease, as e-commerce platforms come with built-in screen reader compatibility and voice navigation.
Retailers thrive, tapping into a massive, overlooked customer base. Adaptive fashion lines, accessible storefronts, and inclusive customer experiences aren’t exceptions—they’re the standard. New jobs emerge—from accessibility consultants to UX designers ensuring frictionless shopping for all.
Sports & Entertainment

Picture a stadium where everyone is part of the action. A fan who is deaf experiences the roar of the crowd through vibrating seats, while a visually impaired spectator follows every play with live audio descriptions. Adaptive gaming arenas host esports tournaments where players of all abilities compete at the highest level.
In film and music, accessible streaming platforms, sign language interpretation at concerts, and inclusive content creation redefine entertainment. New jobs emerge—adaptive sports trainers, accessibility consultants in media, and tech innovators shaping immersive experiences for all.
Technology & Innovation

Imagine a world where technology adapts to people, not the other way around. A software developer who is blind codes seamlessly using AI-powered screen readers. A neurodivergent designer creates breakthrough UX solutions with customized work environments. Smart homes, workplaces, and public spaces integrate built-in accessibility features—not as add-ons, but as essentials.
Innovation thrives when inclusion is the norm. New industries emerge, from assistive tech startups to AI-driven accessibility tools. Companies investing in inclusive design gain a competitive edge, unlocking new markets, loyal customers, and groundbreaking solutions.
In the Purple Economy, technology isn’t just cutting-edge—it’s inclusive by design, proving that when everyone can participate, everyone wins.
Transportation and Mobility

A corporate executive using a wheelchair exits an accessible cab at a bustling metro station. A Purple Economy Assister welcomes him, ensuring a seamless journey to the platform. His real-time accessibility app directs him to the least crowded metro car, making travel effortless.
Around him, a new workforce emerges—trained navigators assist passengers, adaptive taxi services thrive, and metro stations employ inclusion officers. Accessibility isn’t just about convenience; it’s an economic force, unlocking jobs and driving industries forward.